The Natural Wood Floor Company

Very knowledgeable staff, and the showroom has everything you would need to make a decision on a wood floor. Lots of large samples to view and smaller samples to take away. Also on show are tables, and other pieces of furniture made from the flooring

Superb, great range of good quality flooring

Really happy with Natural Wood Floor Co. Excellent product, customer service and communication (I dealt with Grant and Kevin). I urgently needed to get wooden floor fitters booked to undertake the work and was recommended HS Wood flooring (I dealt with Tim Hobern, Company Director) who’s team did a brilliant job for me. They worked hand in hand to make the entire process seamless. Super happy with the end result.
I’d definitely use and highly recommend both The Natural Wood Floor company and HS Wood Flooring.

I have used NWF for many years and they are definitely one of the best wooden floor retailers in London. Kevin is a particular asset with great expertise and experience.

The best flooring company in London.
Grant was so helpful and knowledgeable both via email and f2f in their showroom. He was so patient to me. They went above and beyond in their customer care. It’s down now and we love it so much. Photos to come! Couldn’t recommend them enough.

Great, friendly service. Ordered and received within a couple of days. Such an easy company to deal with, very customer focussed and couldn't of been more accommodating if they tried. Thank you, would definitely recommend. Product was great too.

We are very pleased with our recently purchased oak topped kitchen island. It's great quality and value. Also the customer serviçe was excellent especially when I had to change a delivery date.

I did a lot of research before coming to see these guys, and was concerned that the central London location would make it be overpriced. How wrong I was, the product (engineered wood in my case) is great quality, and for a competitive price.
However, what really sets it apart is the service. I came on two occasions and then ended up making a change to my order after a last minute change of heart. Kevin was not only incredibly knowledgeable and helpful but also unfailingly patient, courteous and kind.
When you are dealing with the multiple stress of house renovations, it really is a breath of fresh air to deal with people like this, and I would absolutely recommend them to anyone.

Could not be more pleased with the furniture we received from The Natural Wood Floor Co. We ordered our kitchen island on a Thursday night and it arrived on the following Monday! On assembly the finished piece is way better then we could have hoped for especially for the price! Thanks again!

Absolutely amazing and outstanding service by The Natural Wood Floor Co.! We came across this company by chance as they were delivering some floors in our area and we saw their van - decided to reach out to them as we were looking to have our floors done.

We couldn't be happier to have done that - from start to finish, this company has been incredibly professional, staff are very knowledgeable on their products and were able to assist us every step of the process.

They are quick at answering, and can be easily reached over an email or on the phone. We had so so many questions and even after the sale, they went out of their way to answer in detail, make suggestions and offer solutions. Even beyond that, when we were left with unopened boxes of flooring due to over order, they did not hesitate to take back and even recommended we did, honestly letting us know that we could easily buy again some of the same flooring in future should we needed to for any reason.

Their floors are absolutely stunning and brilliant quality, we really could not be happier with the result!

Thank you Mike, & all at Natural Wood Floor Co.!

The product I bought (oak parquet) is fabulous. It went down nicely and looks stunning, bringing warmth to the room. It’s hard wearing and perfect for my chaotic family set up. I wouldn’t hesitate to use them again. Also, the customer service I received at their showroom was spot on.
Tom, Barnet.

Amazing customer service, they even have treats for our “little” dog.
We bought a kitchen island that will fit perfectly in our kitchen.

Many Thanks!

I bought Oak Ebony oiled 160x20mm timber for a new floor. It is beautiful and well-priced; I could not find such good quality timber for the same price point anywhere else in the SE. All the staff I dealt with (including the delivery drivers) were extremely helpful and informative: they really care about the product they are selling. Importantly, TNWFC also has a strong environmental ethos. I can't praise them enough!

This is the second time that I have bought wood flooring from the Natural Wood Flooring Company. I remembered how good their product and service was 20 years ago and it remains just as good, even better than I can recall. They provided excellent advice in our selection of different products for different floors of the house, in the approach to the installation and and in recommending various fitters. The products themselves were fabulous, both the oak boards and particularly the band-sawn parquet which is especially beautiful. They are very competitively priced as well. Kevin and Grant were very helpful also in the level of service, holding the products until the builders were ready for it, then delivering it quickly and ensuring that we had all the ancillary products to complete the job, from the stain and oil to the stair nosing. I thoroughly recommend them and their products.

I really enjoyed the customer service on the phone and in person. They really do know their stuff and the great thing is they have stock which is a major plus if you’re looking for quality wooden products in a rush. Affordable pricing options, great range and their premise was convenient to get to. Well done! Highly recommended place to get all your wood products for the next renovation / refurbishment / touch ups.

Professional service and advise, huge range of woodfloors, accessories and finishing products. Highly recommend.

Outstanding. Highlights include delivering on time despite Europe wide lorry queues, neatly solving my 'steps are wider than the longest plank' problem and remembering exactly what I'd ordered several months later as soon as I walked in. Big thank you to Kevin and all at Natural Wood Floor. Awesomeness all round.

This is probably the best shop (with this kind of sortiment) in London. Very knowledgeable and helpful staff with an answer for any of your questions. The main difference is that they don't trying to "sell" but they trying to help and that is a massive difference between them and other similar shops. So if you prefer quality products and great customer service, do not hesitate and visit this showroom.

We purchased an engineered oak floor for our property over 3 years ago and it looks exactly the same as the day it was laid. Its hard to find companies in this day and age whom really understand and know their products. The front of house guys are very knowledgeable, affable and efficacious.
We would, and have recommend to anyone requiring wooden floors, this is the only place to go.

Can't rate this company highly enough! Was recommended them by a friend and wasn't disappointed. The salesman knew exactly what I wanted, was able to answer all my questions but wasn't pushy. My husband has very bad allergies and they provided documentation to show they use class E1 low emmision adhesive in their 'in house' produced engineered flooring. Also great to know I was getting wood from a sustainable source which is really important to me. Highly recommended!