Business Details
Your Trusted Wood Flooring Experts in Tring
Criterion Flooring is a family-run business with over three decades of expertise in wood flooring solutions. Established to provide high-quality installation, restoration, and supply of solid wood, engineered wood, and laminate flooring, we combine traditional craftsmanship with modern techniques. Our team, led by owner Luke Smith, specialises in parquet patterns, oak panelling, skirting, and doors, ensuring every project meets exacting standards.We prioritise sustainability through FSC and PEFC-certified materials, offering tailored advice to match flooring to clients' aesthetic and functional needs. With a reputation built on word-of-mouth recommendations, we serve residential and commercial clients across Hertfordshire and surrounding areas, delivering durable, beautiful floors that enhance any space.
Services
Solid Wood Flooring
Engineered Wood Installation
Parquet Pattern Design
Floor Restoration
Bespoke Joinery
Highlights and features
- We offer over 30 years of expertise in wood flooring installation and restoration.
- Our materials are FSC and PEFC certified for sustainable sourcing.
- We provide comprehensive solutions from floor selection to bespoke joinery.
- Family-run business with a focus on personalised client service.
- Preferred supplier for architects due to our high craftsmanship standards.
Associations and certifications
- FSC
- PEFC
What people say
Excellent craftsmanship
Timely service
Competitive pricing
Professional team
Beautiful results
Services
Solid Wood Flooring
We supply and install premium solid wood flooring crafted from sustainably sourced oak, walnut, and birch. Our expert team ensures precise fitting to prevent warping, offering timeless elegance and durability. Ideal for homeowners seeking natural aesthetics with long-term value.
Parquet Pattern Design
Specialist in creating bespoke parquet patterns including herringbone, chevron, and basket weave designs. We restore historic floors and install modern interpretations, enhancing spaces with intricate detailing and premium materials for residential and commercial clients.
Floor Restoration
Our restoration service revitalises existing wood floors through sanding, staining, and varnishing. We match colours to existing floors and repair damaged areas, extending the lifespan of heritage or worn surfaces while maintaining structural integrity.
Bespoke Joinery
We craft made-to-measure skirting boards, architraves, doors, and staircases to complement installed flooring. Using traditional techniques, our joinery ensures seamless integration with your interior design, adding value and cohesion to your property.
Engineered Wood Installation
Engineered wood floors combine a real wood veneer with durable ply layers for enhanced stability. We install these in environments where solid wood may be unsuitable, offering cost-effective, low-maintenance flooring with authentic wood aesthetics.
People
Luke Smith
Owner/Director
With over 30 years in the flooring industry, Luke Smith leads Criterion Flooring's operations. A skilled joiner, he specialises in wood selection and installation, advocating for sustainable practices and client-focused solutions. His expertise ensures every project meets exacting standards.
Questions
What types of wood flooring do you supply?
We offer solid wood, engineered wood, and laminate options, including oak, walnut, and birch in various finishes and patterns.
Can you restore existing wood floors?
Yes, we specialise in sanding, staining, and varnishing to restore original lustre, including colour-matching for seamless repairs.
Are your materials sustainably sourced?
All our certified wood products carry FSC and PEFC accreditation, ensuring responsible forest management traceability.
Do you provide skirting and door installation?
Yes, we offer bespoke joinery services including skirting boards, architraves, and doors to complement your flooring.
Which areas do you cover?
We operate across Hertfordshire, Buckinghamshire, and Bedfordshire, including Tring, Berkhamsted, Watford, and St Albans.
How long does installation take?
Most residential projects complete within 3-5 days, depending on floor size and complexity, with minimal disruption to occupants.
